The Coolest New And Underground Watch Brands For Men
It is increasingly difficult to find something genuinely different in the watch world. The big luxury houses continue to polish their greatest hits, changing a bezel here, adding a millimetre there and calling the resulting watch a brave new chapter. The genuinely interesting work often happens further from the spotlight. Independent brands have fewer sacred cows to worry about, which leaves them free to experiment with unusual cases, unexpected colours and designs that do not look as though they were approved by a committee of cautious men in navy suits. Some revive forgotten tool watches. Others make mechanical watches inspired by bicycles, brutalist buildings or obscure corners of 1970s design. All offer something you are unlikely to spot on every other wrist in the room. These are the coolest independent and underground watch brands worth knowing now. Studio Underd0g Nightshade 02SERIES / Field Go0fy Panda 01SERIES / Chronograph Some watch brands take themselves so seriously that buying one feels like applying for membership of a private club. Studio Underd0g takes a different route. The British …







