Bad Bunny’s Super Bowl halftime viewership falls short of Kendrick Lamar’s record
Get the inside track from Roisin O’Connor with our free weekly music newsletter Now Hear This Get our free music newsletter Now Hear This Get our free music newsletter Now Hear This Bad Bunny’s halftime show at this year’s Super Bowl drew a massive 128.2 million viewers, but fell short of the record set last year when 133.5 million viewers tuned in to watch Kendrick Lamar. The Puerto Rican superstar’s showstopping Sunday performance came midway through the NFL championship game between the Seattle Seahawks and New England Patriots, which was itself watched by an average of 124.9 million people, according to new data published by Nielsen. Viewership peaked during the second quarter of the game when 137.8 million people were watching simultaneously, the highest peak viewership in U.S. television history. While Bad Bunny may not have broken Lamar’s record, he did easily exceed the 6.1 million people who tuned in to the YouTube livestream of the right-wing organization Turning Point USA’s rival All-American halftime show, headlined by country singer Kid Rock. open image in gallery …







