Rivian rolls out ‘Hey Rivian’ AI assistant with full vehicle control
Rivian is rolling out its new AI-powered voice assistant to all Gen 1 and Gen 2 R1 owners as part of its latest over-the-air software update. The feature, activated by saying “Hey Rivian” or holding the left steering wheel button, requires an active Connect+ subscription. The assistant is notable because it can actually control your vehicle’s core functions — something that Tesla’s competing Grok assistant still cannot do months after its own launch. Built on Rivian Unified Intelligence Rivian Assistant is built on what the company calls “Rivian Unified Intelligence,” a multi-modal AI framework that integrates custom large language models with an orchestration layer designed to understand both the vehicle’s systems and the driver’s personal context. The company first previewed the technology at its AI and Autonomy Day in December 2025, where it also revealed an in-house silicon chip and Level 4 self-driving ambitions. The assistant is now the first consumer-facing product of that AI push. Advertisement – scroll for more content Unlike phone-mirroring voice systems like Apple CarPlay’s Siri or Android Auto’s Google Assistant, …


