Madison Square Garden and Radio City See It Live Summer Details
Just how hot is the experience economy? So hot that Madison Square Garden, which first opened its doors (at its current location at least) in 1968, will have more shows this summer than it ever has in the arena’s history. “We’ll be doing 57 shows at the Garden this summer, from June through August, which is the most shows that we’ve actually ever done,” says Josephine Vaccarello, executive VP of live at MSG Entertainment, in an interview with The Hollywood Reporter. “Our second highest number was 37 so we’re surpassing it by a pretty big chunk.” By now its obvious that, post-COVID, consumers are hungry for experiential entertainment. That has been evident in the boom in theme parks from the likes of Disney and NBCUniversal, not to mention soaring ticket prices and demand for top-tier concerts and sporting events (courtside tickets at the Garden for the upcoming NBA Finals have topped $100,000 in some cases). “I do think that people want that connectivity, they want to feel the same thing with people with like-minded people, …
