All posts tagged: tag heuer

TAG Heuer’s Fun-Loving Formula 1s Get a Pastel Makeover

TAG Heuer’s Fun-Loving Formula 1s Get a Pastel Makeover

Published by Jenni Sidey

These fun, breezy, sometimes-blingy designs are just perfect for a promenade down South Beach. You’ve got the flash from the colourways, but there’s a sporty edge too, both in the design’s racing heritage—the bezel can be twisted so the second hand functions as a timer—and in the nifty solar charging aspect. The Goldilocks 38mm sizing also makes them suitable for pretty much any wrist. The beauty of the Formula 1s has always been TAG’s ability to churn them out in every possible colorway under the sun. The watch is extremely adaptable and, while there is racing heritage, is meant to explore the fun, colorful side of the sport. While most vintage models lean into an explosion of bright colors, these pastel versions provide a fresh spin on the beloved model. Diamonds, pastel bezels, and sporty design heritage? Yes, there’s something about these watches a little reminiscent of Richard Mille’s RM 07-01 Coloured Ceramics range, which has recently come to an end. You’d certainly see a few of those at high-end spots in Miami, too. But …

TAG Heuer Has Dropped New Polylight-Powered F1s

TAG Heuer Has Dropped New Polylight-Powered F1s

Published by skeptic

No doubt looking to find some breathing space after the hubbub of Watches and Wonders last week, TAG Heuer has dropped an update to its 2025 revamped collection of the brand’s iconic plastic-cased 1980s watch, the “Formula 1.” The five new pieces are called the “pastel collection” by TAG, and all are built on the same solar-powered Formula 1 Solargraph 38 mm that launched in March last year. Two models feature a sandblasted stainless steel case, while the remaining three have cases made from TAG’s proprietary bio-polamide plastic, Polylight. It’s these Polylight versions that, for WIRED, are the stars of the new mini collection. Coming in pastel blue, beige, and pink, and sporting case-matching rubber straps and bidirectional-rotating Polylight bezels, they reference classic F1 designs that made the line iconic in the first place. The new Polylight beige. Courtesy of TAG Heuer The “pastel green” steel F1 Solargraphs. Courtesy of TAG Heuer The stainless steel models have a 3-link sandblasted steel bracelet and either a “pastel green” or “lavender blue” dial with matching Polylight bezels. …

The 27 Best Watches From Watches and Wonders 2026

The 27 Best Watches From Watches and Wonders 2026

Published by Jenni Sidey

No one does color like Parmigiani Fleurier, which routinely swaths its watches in soothing shades of dusty green, sky blue, and soft pink. This watch appears to be another simple, successful execution made for only telling the time. That is until you activate the chronograph, which sends a secret pair of hands—hidden beneath the primary hands—flying out like a predator that’s just spotted its prey. You wouldn’t believe how many times I pushed that button at the Parmigiani booth. —CW The Crown Was Already Taken Award: Tudor Monarch I’m no royalist, but if I am to have a monarch rule over me, I want one that is quietly confident, doesn’t need to be the loudest in the room to command it, and appeals to the masses with a decent sense of humor and taste. Feels like I’m describing Tudor’s Monarch, the new king of everyone’s favorite accessible tool watch provider. Fair to say no one predicted this would lead Tudor’s lowkey 100-year festivities. Indeed, if Watches and Wonders were Glastonbury, this piece somehow wound up …

TAG Heuer Is Finally Making Its Most Famous Watch the Right Way Again

TAG Heuer Is Finally Making Its Most Famous Watch the Right Way Again

Published by Jenni Sidey

The Heuer Monaco is a far-out design. That was especially true when the watch debuted in 1969—and very much the point. After Heuer helped pioneer one of the world’s first automatic chronograph movements, the brand wanted a radical look to match the model’s extraordinary innards. But the squared-off Monaco struggled to find an audience upon release, despite a few famous fans: Sammy Davis Jr. and Stanley Kubrick both owned the timepiece, and Steve McQueen famously chose to wear it in 1971’s Le Mans. Despite its placement on McQueen’s wrist, the Monaco was a commercial flop and Heuer discontinued it in 1975. It would be two decades before TAG Heuer decided to resurrect the model with a redesign that dramatically softened its iconoclastic qualities. The resulting watch, which has remained in the collection until today, felt like a Facetuned version of the original: the matte dial was swapped out for a shinier one; the sporty red hour markers were turned plain silver and bent into a less quirky position on the dial; and a seconds indicator …

The Most WIRED Watches at Watches and Wonders 2026

The Most WIRED Watches at Watches and Wonders 2026

Published by skeptic

The case is white zirconium oxide ceramic with a Ceratanium bezel and back, rated to handle temperature swings from 100 to -100 degrees Celsius (212 to -238 Fahrenheit). Indeed, the whole piece has been shaken to 10 g’s at Vast’s Long Beach facility, exceeding forces astronauts experience during ascent, and came out the other side running just fine. Price is still up in the air. TAG Heuer Monaco Evergraph (From $25,000) Watch brands love finding ever more recherché areas to reinvent, and the precise “snick” of a chronograph’s stop/start/reset buttons is the latest micro-battlefield in which R&D teams are duking it out. Last year, Audemars Piguet took the feel of an iPhone button as the inspiration for its Royal Oak RD#5; now TAG Heuer has its own take on push-button ergonomics. Normally, chronograph buttons involve a cluster of levers, springs, and cams that click into place with varying degrees of precision. TAG Heuer has thrown most of that out with the Calibre TH80-00, five years in development between its TAG Heuer LAB innovation department and …

Ryan Gosling Wore a Historic TAG Heuer to the ‘Project Hail Mary’ Premiere

Ryan Gosling Wore a Historic TAG Heuer to the ‘Project Hail Mary’ Premiere

Published by Jenni Sidey

It’s coming up on five years since Ryan Gosling signed on with TAG Heuer as the brand’s Hollywood ambassador-in-chief, and in that time, we’ve seen him wear just about every cool and notable watch in its expansive modern oeuvre, and a few choice vintage pieces, as well. But for serious Heuer nerds, none of these quite compares to the timepiece he’s been wearing all week at the international premieres of his new sci-fi action flick, Project Hail Mary. If you’ve been down the Heuer rabbit hole, then you know that in the late 1940s, Abercrombie & Fitch—then a respected outdoor retailer and a seller of Heuer watches—approached the Swiss watchmaker to design a timepiece with a tide indicator based on solunar theory, which tracks the position of the Sun, Moon, and tides in order to determine the best times for hunting and fishing. A young Jack Heuer then worked with his high school physics teacher to develop such a complication, which was fitted to a watch called the Solunar. Though this watch wasn’t a hit, …

Watch Party: The Best TAG in Years, a ’60s Sensation, and Omega Goes All White

Watch Party: The Best TAG in Years, a ’60s Sensation, and Omega Goes All White

Published by skeptic

The 44-mm Big Bang Tourbillon GOAT Edition’s case is a special Hublot-developed composite made from Lacoste polos and Head tennis racquets (yes, really), reinforced by a mid-case of Titaplast (the world’s strongest polymer). Then there’s a three-dimensional main plate that looks like racquet strings, as well as a tennis-ball-shaped power reserve barrel. We’re not done yet! The white leather strap is supposed to mimic a racquet grip, and finally the watch comes in three colors—blue, orange, and green—to call out grass, clay and hard court surfaces. Ace. $121,000 at Hublot. Tiffany & Co Tiffany Timer Courtesy of Clement Rousset/Tiffany & Co The original Tiffany Timer, actually called the “Timing Watch,” was a chronograph pocket watch that came out 160 years ago, in 1866. This piece is now informing the design on Tiffany’s new offering, which is limited to just 60 pieces. Now the Timer comes in a 40-mm platinum case, but the winning aesthetic is secured by the Tiffany Blue lacquer on the dial, consisting of 15 layers, which incidentally alone takes more than two …

7 Elite New Timepieces From 2026’s First Major Watch Event

7 Elite New Timepieces From 2026’s First Major Watch Event

Published by Jenni Sidey

Last year, Daniel Roth stole our hearts with the Extra Plat Souscription, a spectacular, extra-thin gold dress watch with a sophisticated guilloché dial. Now, the Louis Vuitton-owned brand is back with a skeletonized version that somehow manages to outdo its predecessor: Being a Daniel Roth joint, it’s of course housed in the brand’s signature double-ellipse case, which in this instance measures 35.5mm in diameter and is made of 18K 5N rose gold. But the dial is the real pièce de résistance—gold bridges and plates specially arranged to maximize transparency and legibility allow an unobstructed view all the way through the watch, while a set of arrow-tipped blue hands indicates the time. Chalk up another win for Louis Vuitton’s watchmaking division, La Fabrique du Temps. Gérald Genta Geneva Time Only Marrone and Grafite Courtesy of Gérald Genta Gérald Genta While you might know Gérald Genta for his audacious Royal Oak and Nautilus watches, the brilliant Swiss designer created thousands of other, lesser-known timepieces during his prolific career. The Geneva collection, for one, updates a 1970s design …