Y2K-Era Air Jordans Are Having a Moment
In early January, the release of the Air Jordan 17 “Doernbecher” —a sneaker drop with a very special origin story—single-handedly revitalized one of the most overlooked Jordans ever, and became an early contender for sneaker of the year in the process. And at New York Fashion Week, Public School returned to the runway with a new version of the Air Jordan 15, rekindling the brand’s relationship with a sneaker it first collaborated on back in 2017. (Notably, that drop coincided with the last time late-period Air Jordans experienced a bump in popularity.) The timing could hardly be better—in fact, if anything, this resurgence of later Jordans feels somewhat overdue. Pop culture, and particularly fashion, has been gravitating toward the dawn of the millennium for several years now, but while Y2K-era sneakers have been on the rise for some time, the Air Jordans released around the year 2000 have so far not benefited from the trend. Perhaps it’s because the 2000s-era Jordans were themselves out of step with the trends of the era and therefore still …
