All posts tagged: Alpha

From boho chic to dressy: the alpha female celebrities reviving flares | Fashion

From boho chic to dressy: the alpha female celebrities reviving flares | Fashion

Published by Sam Flores

In fashion currently, trouser shape firmly sit in two camps – skin-tight, as with the revival of skinny jeans, or ultra oversized and baggy. But, perhaps, there is a third way. Enter – once again – the flare. The trouser shape, first popularised in the 70s and flirted with briefly five years ago, is back again in 2026. Resale app Depop says there has been a 30% increase in the searches for the style this month alone. If they were initially worn by hippies and dropouts at Woodstock in the 60s, this latest moment takes its cue from high-profile women who might be described as “alpha”. This week the TV presenter Claudia Winkleman wore a suit with flares that pooled over her shoes on The Traitors, while Hailey Bieber – previously the patron saint of baggy jeans – was photographed wearing a pair of flared trousers in LA. Victoria Beckham is among those who have made flares part of their signature wardrobe. Photograph: Nick Harvey/Rex/Shutterstock Some alpha celebrities have made flares part of their signature …

The psychology of generation Alpha

The psychology of generation Alpha

Published by Sam Flores

Generation Alpha is the largest generation ever. Totalling two billion children, it encompasses anybody currently aged 0-15 years old – those born between 2010 and 2025. This is the first fully digitally native generation, with many children already achieving unprecedented levels of digital literacy. It is predicted they will become the most educated generation in history: 90% are expected to complete secondary school worldwide, compared with 80% of gen Z. However, gen Alpha children also inherit an increasingly precarious world, characterised by global uncertainties, housing shortages and climate change. It’s such a radical departure from what came before that this generation takes its name from the first letter of the Greek alphabet – unlike the gen Xs, Ys and Zs, whose letters come from our own (Latin) alphabet. As developmental psychologists, we might ask what this new world means for gen Alpha’s psychological development. How might it influence their experiences, interests and values? A good starting point is to look at their parents: the millennials (gen Y). From these 30- and 40-somethings, the gen Alphas …

The alpha male era is on its way out

The alpha male era is on its way out

Published by Sam Flores

A month ago, the extremely online couldn’t get enough of pondering the hypothetical match-up between 100 men and one gorilla. Although most who semi-soberly engaged with this thought experiment recognized it to be farce — Lord, we hope they did – others treated the fantasy wrestling match seriously. News outlets consulted with conservationists and primatologists, who provided their scientific assessments of the odds. (In summary, gorillas are powerful but not aggressive. They’re also endangered, you fools. Please donate to conservation efforts.) Influencers weighed in. On X, YouTuber Jimmy Donaldson, better known as MrBeast, jokingly solicited 100 volunteers to “test this,” to which Elon Musk replied with a “Sure, what’s the worst that could happen?” The official White House account rode the virality to post a meme casting Donald Trump as some version of a mighty King Kong who deported “142,000+ illegal alien criminals.” Only John Mulaney treated the argument with the flippancy that it merits. Four weeks ago, the “Everybody’s Live with John Mulaney” host pitched a match-up between himself, a 6’1”, 42-year-old comedian, and …