El Pais has gone from zero to 442,000 digital subs in six years
El Pais on phone app store and newspaper. Pictures: Shutterstock/Bangla Press and Shutterstock/Hadrian The publisher of Spanish newspaper El Pais has set its sights on expansion in the Americas after six years of massive growth in terms of paying online readers. El Pais launched its first paywall in May 2020 and has gone from zero digital subscribers to 442,092 by the end of 2025 (including print subscribers that have activated digital access). It also has 12 million registered users (people who have signed up to access some free content). British investment firm Amber Capital is the majority shareholder in Prisa Media owner Grupo Prisa and its founder Joseph Oughourlian has been chairman of the media and education company since 2021. Oughourlian told the WAN-IFRA World News Media Congress last week that when he arrived there was an “urgency” required at El Pais. “Our radio assets were doing fine, but our newspaper assets were ailing.” Since then, he said: “We’ve grown our subscriber base, we’ve recouped our lost profitability, and El Pais now makes money. It …









