All posts tagged: Backdrop

Apple Store Becomes Backdrop for Honor’s Brazen Hong Kong Ad Stunt

Apple Store Becomes Backdrop for Honor’s Brazen Hong Kong Ad Stunt

Photos have been making the rounds on Chinese social media today showing an Honor-branded advertising truck parked directly in front of Apple Canton Road store in Hong Kong, promoting the company’s new Honor 600 series smartphone. The truck’s ad features the slogan “It’s our HONOR” alongside the phrase “orange to orange,” which appears to be a play on the English idiom “apples to apples” – referring to a like-for-like comparison. The slogan is paired with an image of the Honor phone, in a finish that bears more than a passing resemblance to the iPhone 17 Pro’s Cosmic Orange. It’s a brazen stunt for a brand that spun off from Huawei in 2020 before being sold off to another entity to bypass U.S. sanctions. Using Apple’s retail store as a backdrop to pitch your rival device with a similar color is one thing, but when the design is arguably a shameless copy, you’re definitely out of ideas. Apple is unlikely to make a big stink about such guerrilla marketing, as it would only amplify it. And …

‘White Lotus’ Season 4 Will Use Cannes Film Festival as Backdrop

‘White Lotus’ Season 4 Will Use Cannes Film Festival as Backdrop

Production on season four of The White Lotus has started in France, and HBO has released a tantalizing detail about the show. As has been the case in the previous three seasons, the Mike White-created series will follow guests and staff at the luxury hotel chain where people keep getting murdered over the course of a week. That week, HBO says, will be set during the Cannes Film Festival. Whether the show uses this year’s actual festival, which runs from May 12-23, as a backdrop remains to be seen; HBO declined comment on whether the show would film at the festival. Also of note: The season will feature two White Lotus hotels, the first time White and Co. have had more than one property as a focus. The Airelles Château de la Messardière in Saint-Tropez will be the White Lotus du Cap, and the historic Hotel Martinez on the Croisette will stand in as the White Lotus Cannes. The season will film primarily in Cannes, Saint-Tropez and Monaco. Some filming will also take place in …