Bauer cuts jobs in digital restructure amid AI search disruption
Bauer Media Group magazine titles in the UK Europe’s largest magazine publisher Bauer Media Group will make job cuts as part of a major restructure of its digital businesses in the UK and Germany. Bauer cited the impact of Google’s AI Overviews reducing clickthroughs to publisher websites as well as “under pressure” and “fragmented” advertising models. Bauer will shut its digital business in Germany, Bauer Xcel Media Deutschland KG, on 30 September, impacting all of the division’s 160 employees. In the UK where Bauer publishes titles like Empire, Grazia and Heat, it is proposing to restructure its digital publishing businesses with jobs at risk. A consultation process has begun. Digiday reported that the cuts could affect up to 30% of all Bauer’s publishing staff. Bauer said in a statement: “In recent years, the digital publishing environment has changed significantly. Technological disruption, particularly the rapid rise of AI, is reshaping how audiences access content, with users increasingly receiving answers directly via platforms rather than visiting publisher websites. “At the same time, platform dynamics, user behaviour and …


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