All posts tagged: Benoît

Why Olympic Choreographer Benoît Richaud Went Viral Just for Changing Jackets

Why Olympic Choreographer Benoît Richaud Went Viral Just for Changing Jackets

Benoît Richaud might be one of the most visible people at the 2026 Winter Olympic Games. Not because he’s a star athlete, but because he is coaching 16 figure skaters from 13 different countries. Each time one of them is on the ice, he stands on the rink’s edge, changing into the jacket of their team. Richaud has become somewhat famous for this move. Olympics viewers began catching on to the French coach’s antics just a few days into the Games when they noticed the same slender bald man sitting next to so many different skaters. He always had on the jacket of the team he was sitting with in the “kiss and cry,” but his stoic, thoughtful expression remained the same. Soon his omnipresence went viral. But, as Richaud tells WIRED Italia, he could have been even more of a presence around the ice. He’s currently coaching 16 Olympians, but that’s just the number of them that qualified. “I actually coach a lot more of them,” he says. Having such a large roster of …