All posts tagged: Blazys

Matthieu Blazy’s hit Chanel look is heading for the high street | Chanel

Matthieu Blazy’s hit Chanel look is heading for the high street | Chanel

Published by Sam Flores

Just six months after Matthieu Blazy unveiled his debut collection for Chanel, and a week after it landed in stores, excitement over the new designer has reached fever pitch. There have been queues outside shops, grapples at the tills and dozens of social media posts bragging about purchases. Now, Blazy’s Chanel effect is coming for the high street. Prepare for bouclé jackets and quilted chain-link bags galore. The Guardian’s journalism is independent. We will earn a commission if you buy something through an affiliate link. Learn more. “It is a good sign that it has become immediately a reference point for the high street,” says Mario Ortelli, a managing partner at the luxury advisory firm Ortelli & Co. “When a new product and new creative direction is successful it is copied by the high street. If not, it means it is not relevant or is only relevant for a niche set of consumers.” Fuelling this latest round of Chanel-mania is Blazy’s first video campaign. Just minutes after launching online earlier this week it had racked up …

Matthieu Blazy’s Chanel show celebrates and plays with brand’s history | Chanel

Matthieu Blazy’s Chanel show celebrates and plays with brand’s history | Chanel

Published by Sam Flores

A building site, but make it chic: that was the set for Chanel’s Paris fashion week show. Cranes in Meccano-bright colours towered over the catwalk, their reflection shimmering sequin-bright on an opalescent floor that was inspired by Monet, according to the designer Matthieu Blazy. Monet has been a backstage buzzword at Dior and Chanel this week, as the two giants battle for bragging rights over French culture. Matthieu Blazy’s take on the classic Chanel blazer. Photograph: Nowfashion/Shutterstock Fashion week loves a visual metaphor. Blazy, who arrived at Chanel last year, is rebuilding the designer, and having fun with it. The invitation for the show was a tiny stainless steel tape measure on a pendant. He has immersed himself in house history – Cocology? – and after the show, greeted reporters clutching a folded printout of an interview Coco Chanel gave to Le Figaro in 1955. Bruno Pavlovsky, president of fashion and a grandee of the brand since 1990, remarked that he had never come across this interview before Blazy brought it to him. Blazy’s kid-in-a-candy-store …

Matthieu Blazy’s Chanel fairytale continues with haute couture debut | Chanel

Matthieu Blazy’s Chanel fairytale continues with haute couture debut | Chanel

Published by Sam Flores

It is the biggest job in fashion and Matthieu Blazy is knocking it out of the park. Chanel, the most famous fashion house in the world, with annual sales of almost $20bn (£14.6bn) and a designer lineage that includes Coco Chanel and Karl Lagerfeld, is an intimidating prospect for a 41-year-old Belgian designer who, until his appointment last year, was little known outside the industry. But this haute couture debut, his third collection for the house, confirmed that Blazy is off to a dream start. The show concluded with a standing ovation from the audience, which included Anna Wintour, Nicole Kidman and Dua Lipa. Backstage, veteran Chanel personnel were high-fiving each other – a remarkable display of giddiness in an industry where cool is all. In the Grand Palais venue, transformed into a willow wood of sugar-pink trees and fairytale giant mushrooms, clients tossed sable coats to the ground and clustered for grinning selfies. By every metric, approval ratings for the new-look Chanel are off the charts. A boxy suit in tissue-thin mousseline led the …