Hyundai unveils Ford Bronco-like Boulder SUV Concept [Images]
The Boulder SUV Concept is a preview of Hyundai’s first body-on-frame vehicle set to launch in the US. Here’s our first look at the rugged off-roader. Meet the Hyundai Boulder body-on-frame SUV It’s real! Well, sort of. We had a feeling it was an off-road vehicle after Hyundai said earlier this week that “something big” would make its world debut on April 1. The Boulder Concept is an “SUV-shaped design preview” of Hyundai’s first body-on-frame vehicle in the US, a midsize pickup truck due out in 2030. Hyundai unveiled the rugged off-roader at the New York Auto Show on Wednesday, confirming future body-on-frame vehicles will be “designed in America, developed for America, and built in America using Hyundai US steel.” Advertisement – scroll for more content The SUV’s bold design was led by the Southern California-based team at Hyundai Design North America with a specific focus on “catering to off-road enthusiasts” and attracting new buyers. “The Boulder Concept demonstrates how Hyundai is seeking to give American customers more of what they want,” Hyundai Motor Company …
![Hyundai unveils Ford Bronco-like Boulder SUV Concept [Images] Hyundai unveils Ford Bronco-like Boulder SUV Concept [Images]](https://i0.wp.com/electrek.co/wp-content/uploads/sites/3/2026/04/Hyundai-Boulder-SUV-Concept.jpeg?resize=1200%2C628&quality=82&strip=all&ssl=1)


