All posts tagged: Bowl

Pedro Pascal Didn’t Know He’d Be in Bad Bunny’s Super Bowl Show

Pedro Pascal Didn’t Know He’d Be in Bad Bunny’s Super Bowl Show

Published by Daniella Wilson

Pedro Pascal didn’t know he’d be involved in Bad Bunny‘s 2026 Super Bowl halftime performance until right before he was being brought onto the field. The Last of Us actor reflected on his cameo in the Grammy Award winner’s monumental Super Bowl performance in a profile with Fantastic Man. Pascal admitted that he reached out to Bad Bunny’s team about participating somehow, even if that meant he’d be volunteering or serving coffee. “I wanted to participate in any way — literally a volunteer position, like serving coffee if needed — and I put the feelers out through people I work with,” he said. “When it comes to representation synchronized with celebration there’s no one better than Benito at the moment, and that fills me with inspiration outside of just being super into his music.” The Emmy nominee explained he went into shooting Tony Gilroy’s Behemoth! and hadn’t heard back from Bad Bunny’s team, so he “sent someone an email with a selfie of me sticking my tongue out, being, like, ‘It’s really me.’ Within 25 …

Inside the ‘Super Bowl of the Watch World’

Inside the ‘Super Bowl of the Watch World’

Published by Jenni Sidey

This is an edition of the newsletter Box + Papers, Cam Wolf’s weekly deep dive into the world of watches. Sign up here. The watch world is prone to finding hyperbole in anything. Check any auction result, and you’ll find records even Guinness wouldn’t be inventive enough to come up with, say, the highest-selling watch of such and such brand with this very particular detail that Gérald Genta once sneezed on. So, when I gathered with a group of dealers to discuss last week’s Original Miami Beach Antique Show, I made sure to clarify: This isn’t the most important vintage watch show in March, in Miami, or even just the United States, right? “It’s the most important show in the world as a dealer,” replied Mike Nouveau, the dealer and King of Watch TikTok. Adam Golden, the dealer behind Menta Watches, added, “It’s become the Super Bowl of the watch world,” he says. The show has grown into a destination not just to sell mid-tier pieces, but to put the best of the best on …

“BTS The Comeback Live” seeks to rival the Super Bowl halftime show

“BTS The Comeback Live” seeks to rival the Super Bowl halftime show

Published by Sam Flores

Songs in a foreign language. A visual spectacle with high-energy dancing. Secrecy surrounding key elements and surprises. A massive scale of coordination. Challenges with live broadcast. A message of unity and belonging. Move over, Bad Bunny Super Bowl halftime show. Netflix is making a bid for the 2026 live event crown, fueled by K-pop.   “We also hope that this will really transcend generations.”   On Saturday, March 21 K-pop group BTS makes its comeback in a live performance that Netflix will stream live from Seoul, South Korea. The seven-member group comprising members RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook, made their farewell performance in 2022 before they each entered into mandatory military service. The anticipation for their return as a group – by the devoted ARMY, aka BTS’ global fandom, has no modern-day equivalent but rather can be understood as a mix between Beatlemania and when Elvis Presley returned from military service. Or perhaps a more modern way to put it would be if Taylor Swift had to pause making and performing …

The Super Bowl Top Signal

The Super Bowl Top Signal

Published by Jenni Sidey

Authored by Chris Macintosh via InternationalMan.com, You’ve likely heard about peaks in markets often coinciding with magazine covers saying the opposite. Well, this is simply a representation of zeitgeist. Another representation of zeitgeist is advertising at the Super Bowl. For long-time readers, you may recall our selling Bitcoin way back before it nosedived. We highlighted that at the time there were crypto ads running wild at the Super Bowl. We even had Matt Damon shilling crypto. Remember that? Fun times. Well, you know what dominated this year’s Super Bowl? AI. It was in fact the single largest concentration of AI advertising in television history. Ain’t that something. 16 tech companies bought Super Bowl ads: OpenAI, Google, Amazon, Meta, Anthropic, Genspark, Base44, Rippling, Ramp — and more. Tech ad spending is double what it was during the 2022 “Crypto Bowl.” And here we are again. Just with AI. 2000: The Dot-Com Bowl. 14 internet startups bought Super Bowl ads at $2.2 million per spot. Pets.com spent $1.2 million on that ridiculous but now-famous sock puppet commercial. Ten …

‘Uncanny Valley’: Nvidia’s ‘Super Bowl of AI,’ Tesla Disappoints, and Meta’s VR Metaverse ‘Shutdown’

‘Uncanny Valley’: Nvidia’s ‘Super Bowl of AI,’ Tesla Disappoints, and Meta’s VR Metaverse ‘Shutdown’

Published by skeptic

This week on Uncanny Valley, hosts Brian Barrett and Zoë Schiffer discuss the highlights from Nvidia’s annual developer conference, and why Tesla recently got in trouble with some of its most loyal fans online. Plus, Meta’s initial decision to shut down Horizon Worlds VR on the Quest headset signals the end of the metaverse dream. (Meta has since reversed course, saying it will keep the platform on limited support for the “foreseeable future.”) Articles mentioned in this episode: You can follow Brian Barrett on Bluesky at @brbarrett and Zoë Schiffer on Bluesky at @zoeschiffer. Write to us at [email protected]. How to Listen You can always listen to this week’s podcast through the audio player on this page, but if you want to subscribe for free to get every episode, here’s how: If you’re on an iPhone or iPad, open the app called Podcasts, or just tap this link. You can also download an app like Overcast or Pocket Casts and search for “uncanny valley.” We’re on Spotify too. Transcript Note: This is an automated transcript, …

Why ADWEEK’s tech team was happy to be bored during the Super Bowl

Why ADWEEK’s tech team was happy to be bored during the Super Bowl

Published by Sam Flores

Mike Beyman. Picture: Press Gazette For US media trade title ADWEEK, the Super Bowl is its Super Bowl. ADWEEK chief strategy officer Mike Beyman explained that as well as being the pinnacle of US sport: “It’s also the biggest moment of the year for advertisers. The advertising oftentimes is as watched and engaged with as the actual big game itself.” Providing analysis and coverage of all that marketing is an all-hands-on-deck effort for the 100-strong ADWEEK team on a day that it crosses over from B2B media to reach a wider consumer audience. Speaking to the Press Gazette Future of Media Explained podcast he said unacceptably slow site performance during the Super Bowl a few years ago led ADWEEK to review its hosting and CMS infrastructure – and switch to WordPress VIP, the managed website hosting platform owned by WordPress parent company Automattic. After the 2025 Super Bowl, Beyman sent a note to his colleagues at WordPress VIP saying: “Congratulations, you made the product team bored because we had zero issues. That is a huge …

Miley Cyrus addresses theories that she’s headlining Super Bowl halftime show

Miley Cyrus addresses theories that she’s headlining Super Bowl halftime show

Published by Daniella Wilson

Get the inside track from Roisin O’Connor with our free weekly music newsletter Now Hear This Get our free music newsletter Now Hear This Get our free music newsletter Now Hear This Miley Cyrus is playing coy about whether she wants to take on the biggest stage in the world. The singer, 33, is currently the betting favorite to perform at the 2027 Super Bowl Halftime Show, which would follow Bad Bunny’s history-making performance in Santa Clara, California, this year. However, Cyrus said that the massive undertaking “feels like too much pressure.” “I would have to do the mental work of making it not about the Super Bowl, because then you can’t help but go, ‘It’s millions of people, and it’s the most-watched thing in the world,’” the superstar told Variety in an interview published Wednesday. As she prepares to celebrate the 20th anniversary of her breakout Disney Channel series, Hannah Montana, with an hour-long special on Disney+, Cyrus said that the Super Bowl performance would have to be focused on the fans like the forthcoming show …

Ring’s Jamie Siminoff has been trying to calm privacy fears since the Super Bowl, but his answers may not help

Ring’s Jamie Siminoff has been trying to calm privacy fears since the Super Bowl, but his answers may not help

Published by skeptic

When Ring founder and CEO Jamie Siminoff decided to use the company’s first-ever Super Bowl commercial to introduce Search Party — an AI-powered feature that uses Ring camera footage to help find lost dogs — he expected Americans to love it. Instead, the TV spot set off a firestorm. In fact, practically since the moment it aired in February, Siminoff has been making the rounds on CNN, NBC, and in the pages of the New York Times, explaining that his critics fundamentally misunderstand what Ring is building. He sat down with TechCrunch a few days ago to make his case again, and while he was candid and plainly eager to reframe the narrative, some of his answers may well raise fresh questions among those already uneasy about the growth of home surveillance. The feature at the center of the controversy is fairly mundane on the surface, and something we covered in a straightforward way when it was first released. A dog goes missing; Ring alerts nearby camera owners to ask whether the animal shows up …

New SUPERGIRL, MANDALORIAN AND GROGU TV Spots Premiere During the Super Bowl

New SUPERGIRL, MANDALORIAN AND GROGU TV Spots Premiere During the Super Bowl

Published by José Betancourt

Ready to feel smart? Good! Here are some of the biggest comics-related headlines of the past couple weeks. News From DC and Marvel Marvel Dimensions, the latest graphic novel from the iconic Alex Ross, will be out in September. If you watched the Puppy Bowl this year, you might have caught the latest Supergirl trailer. And if, like me, you only tuned in for the Super Bowl Halftime Show, you may have noticed Fantastic Four alumni Pedro Pascal and Jessica Alba among those partying with Bad Bunny. (I did not notice, I needed the internet to tell me. For shame.) Who wants more Venom?! There’s an animated film in the works, but beyond that announcement, details are thin at the moment. Hollywood Reporter did a deep dive into the Wonder Man marketing campaign, which featured actors from the show staying in character on social media and during in-person interviews. Marvel has announced a series of one-shot comics featuring José Andrés and his charity, the World Central Kitchen. First on the list: Spider-Man: Meals to Astonish …