All posts tagged: Business Insider

New Business Insider CEO focused on monetising off-platform audience

New Business Insider CEO focused on monetising off-platform audience

Published by Sam Flores

Business Insider CEO Christian Baesler. Picture: Axel Springer Business Insider is set to begin monetising its non-website audience, which new CEO Christian Baesler said has not been done “in any meaningful way so far”. Baesler, who has been leading Business Insider on an interim basis since June and has now been appointed permanently, said the brand is entering its “next phase”, which is also centred on the “need to become essential for a number of professional niches”. He is bringing social media expertise from five years as president and CEO of former Hot Ones producer Complex and then just over a year as chief operating officer at Buzzfeed after its 2022 takeover. Visits to the Business Insider website in the US more than halved in the past two years to 30.9 million in June. Ten people were laid off in May at Axel Springer-owned Business Insider, its fourth round of layoffs in four years, as the newsroom scaled back in some coverage areas and refocused on others. Baesler told Press Gazette: “Historically, Business Insider has …

2026 ranking of top channels

2026 ranking of top channels

Published by Sam Flores

News page on Youtube, 27 April 2026. The most-subscribed English-language news publishers on Youtube grew their subscriber base by an average of 16% and over the past fifteen months, Press Gazette analysis shows. The comparison covers 115 leading video news publishers that featured in the previous Press Gazette ranking in January 2025. A separate ranking of 28 news influencers with more than one million followers on Youtube saw them grow subscribers by an average of 20% year on year. According to Press Gazette research, there are now 119 English language news publishers with more than one million Youtube subscribers and 31 news influencers in this category. This is Press Gazette’s third ranking of news publishers on Youtube with at least one million subscribers, following earlier editions in June 2022, October 2023 and 2025. The figures underline Youtube’s growing role in news distribution. Youtube claimed that viewers watched more than 15 billion hours of news on the platform in the first half 2025 and it said half of all poll voters are now getting more news …

Live tracker of major mishaps

Live tracker of major mishaps

Published by Sam Flores

Four stories cited in Press Gazette round-up of AI going wrong in news publications AI is being widely used in journalism and can lead to reputation-killing scandals and mistakes if not monitored closely. Here Press Gazette rounds up some of the main examples of where AI has gone wrong. The Mississippi Free Press has admitted to being the latest news outlet caught out by publishing an AI column written by a fake author. The non-profit outlet said the journalist did not seem suspicious until they submitted an invoice that did not match their name. This was the same way that purported freelance journalist Margaux Blanchard was caught out by Wired last year. There have been numerous similar cases of AI work mistakenly published by major news outlets in the past year as the technology grows more sophisticated. Sometimes the ‘journalists’ are caught out pre-publication. There have also been examples of real writers getting caught out using AI in unsanctioned ways. Australian news website Crikey took down a series of articles because a writer had used …

AI is ‘direct contributor’ to increase profitability at The Daily Beast

AI is ‘direct contributor’ to increase profitability at The Daily Beast

Published by Sam Flores

The Daily Beast’s Keith Bonnici, Anne Marie O’Keefe of Mansueto Ventures, Steve Russolillo of Business Insider, and Omar Hamdi of Pathos Communications at Press Gazette’s Media Strategy Network USA event on 12 March 2026. Picture: Nick Starichenko/Press Gazette AI has become a “direct contributor” to the profitability of The Daily Beast, according to president and chief operating officer Keith Bonnici. The title moved into profit for the first time in its 17-year history last year after new leadership team Joanna Coles and Ben Sherwood took over. Bonnici was speaking on a panel about AI at Press Gazette’s Media Strategy Network USA event held at Stagwell’s One World Trade Center office in New York on Thursday 12 March. Speaking alongside Bonnici were Anne Marie O’Keefe (chief operating officer of Mansueto Ventures which publishes business newsbrands Fast Company and Inc), Steve Russolillo (chief news editor of Business Insider) and Omar Hamdi (chief executive of Pathos Communications). [Read more insights aimed at US-based readers of Press Gazette via our weekly Future of Media US newsletter] Bonnici said he …

Biggest subscription news websites 2026: Exclusive ranking

Biggest subscription news websites 2026: Exclusive ranking

Published by Sam Flores

Digital subscriptions pages or homepages for The Wall Street Journal, The New York Times, The Atlantic, The New Zealand Herald, Mail+ and Apple News+, all screenshotted on 5 March 2026 New entrants on Press Gazette’s 100k Club ranking of the biggest subscription news websites in the world include in 2026 include The Irish Times Group, Goalhanger and the Atlanta Journal-Constitution. Press Gazette’s 100k Club ranks English-language publishers with at least 100,000 paying digital subscribers. Fifty-nine news and magazine publishers from the US, UK, Canada, Australia, New Zealand and India appear on the list. Scroll down or click here for the full ranking. This compares with just 24 titles making the grade as members of the 100k Club when Press Gazette launched this ranking in 2020. The New York Times (12.21 million digital subscribers, up 13% year on year – but some are only non-news products) makes up 23% of the subscriptions on the entire list of 59 publishers. Substack now has more than five million paying subscribers to publications on its platform (from whom it …

News subscriptions prices and offers tracked in 2026

News subscriptions prices and offers tracked in 2026

Published by Sam Flores

Subscriptions pages for the Financial Times, The Telegraph, The Scotsman and Bloomberg Media on 23 January 2026 Digital news subscriptions prices have increased by an average of 3% in the UK for the second year running, according to Press Gazette analysis. However many publications were offering discounts in January of up to 89%, indicating that many consumers may be able to avoid paying the full price. Of 23 publications included in Press Gazette’s dataset both in January 2025 and January 2026, ten increased their annual digital subscription prices in the past year. Six saw no change in annual price and seven reduced the cost of their digital subscription. As a result the average percentage change among these 23 digital news subscriptions was 3%, close to the UK inflation rate of 3.6% (2.7% in the US) over the past 12 months. This contrasts to UK national newspaper cover prices, which were up by an average of 10% in the past year as publishers look to make up for falling newsstand sales and advertising. From January 2024 …

More than 3,000 journalism job cuts tracked in UK and US in 2025

More than 3,000 journalism job cuts tracked in UK and US in 2025

Published by Sam Flores

Top four publishers by estimated number of jobs cut in 2025. Picture credits clockwise from top left: People Inc, Shutterstock/Marmalade Photos, Shutterstock/Marcus E Jones, Shutterstock/Ken Wolter More than 3,000 job cuts were recorded in the journalism industry in the UK and US in 2025 according to Press Gazette’s rolling updates. The total estimated number of redundancies in the UK and US throughout 2025 (based on company announcements and media reports) was at least 3,248. Scroll down or click here for full information about the job cuts included in this tally. This means job cuts in 2025 were 16% lower than in 2024 and 59% down compared to 2023 (although around 2,000 Canadian jobs were also included in that year’s tally. Removing them would make it a 46% decline compared to 2023). The biggest month in 2025 for job cuts was January (at least 939) followed by October (499) and May (482). The quietest time was August (15). About 70% of the journalism job cuts recorded in Press Gazette’s tally in 2025 were in the US, …

The projects publishers are most proud of in 2025

The projects publishers are most proud of in 2025

Published by Sam Flores

L-R top to bottom: New York Times TVP of global advertising Tom Armstrong, Newsweek editor-in-chief Jennifer Cunningham, The Atlantic chief executive Nicholas Thompson, Forbes chief innovation officer Nina Gould, Telegraph deputy editor Catherine Bentley-Gouldstone, Politico senior executive editor for North America Alex Burns, Bloomberg head of media editorial David Merritt, Metro deputy editor Claie Wilson, and Sun director of video Jon Lloyd. 2025 has been tough for many media companies but there has still been plenty of innovation and investment in new projects going on. Press Gazette thought these bright spots were worth celebrating. We asked publishers in the UK and US to shout about one project, either editorial or commercial, that worked well for them this year. The responses were broad, demonstrating the diversity of approaches being taken to thrive in 2025 – although there were a few recurring themes. Scroll down or click through to see the full responses from each of our participants: Associated Press – AP Intelligence Bloomberg – Bloomberg Weekend Business Insider – ’80 over 80′ series Daily Mail – …