‘Soft power’ is a buzzword these days. What is it exactly? : NPR
A protester carries a sign that equates foreign aid with soft power during a rally near the U.S. Capitol to protest the dismantling of USAID, the international agency charged with dispensing humanitarian aid around the world on behalf of the United States. Ben de la Cruz/NPR hide caption toggle caption Ben de la Cruz/NPR “Soft power” is a hot topic in Washington, D.C. these days. The question: Has Donald Trump ‘s gutting of foreign aid meant a diminishment of soft power. Senator Dick Durbin (D-IL) accused the administration of “recklessly gutting American soft power and providing a huge strategic opening to China” in a February 2025 speech on the Senate floor. That same month, Lindsey Graham (R-SC), a supporter of President Trump’s policies, said he was a “big advocate for soft power.” That raises another question for those who aren’t up on foreign aid terminology: What exactly is soft power? American political scientist Joseph Nye is credited with popularizing the term, which he defined as “the ability to obtain preferred outcomes by attraction rather than …

