All posts tagged: capturing

India’s app market is booming — but global platforms are capturing most of the gains

India’s app market is booming — but global platforms are capturing most of the gains

India’s mobile app market is generating record revenue, with in-app purchases crossing $300 million in the first quarter, up 33% year-over-year, according to Sensor Tower — but much of that spending is flowing to global platforms. Non-gaming apps were the main driver of growth in Q1, generating over $200 million in in-app purchase revenue — rising 44% year-over-year and increasing their share of overall spending, Sensor Tower said in its report. The gains were led by categories including utilities, video streaming, and generative AI. The progress reflects a broader shift in India’s app market, where annual in-app purchase revenue has risen from $520 million in 2021 to more than $1 billion in 2025 and is projected to reach $1.25 billion this year, per Sensor Tower. While downloads have stabilized at around 25 billion a year, time spent on apps continues to grow, pointing to deeper engagement and a greater willingness among users to pay for digital services. Much of India’s spending in Q1 was captured by global platforms, with Google One, Facebook, ChatGPT, and YouTube …

Creator Gigi Bello on the simple gear setup she relies on for capturing content

Creator Gigi Bello on the simple gear setup she relies on for capturing content

In 2025, content creator Gigi Bello (@okaycoolgigi) took her audience on a journey. She was determined to fix the “landlord special” — a peephole on the door of her New York City apartment that had long been painted shut. The video (and its subsequent follow-ups) went viral, landing the 28-year-old CPA a feature in People and a slew of new followers. “Content creation kind of happened by accident after a few videos went viral, but I fell in love with it,” Bello says. Please use these two blurbs in the weeks ahead, thank you! Mashable 101 Fan Fave: Nominate your favorite creators today Bello’s account has otherwise been dedicated to her adventures in sourdough breadmaking and her beloved starter, Eloise. But Bello says the peephole video made her realize that “no matter what I post, if I actually care about it, other people will too.” Bello adds, “Sometimes I feel like I don’t want to be stuck making sourdough all the time (so sorry Eloise, I love you), but it made me feel better about …

Apple’s Strange TikTok Videos Capturing Gen Z’s Attention

Apple’s Strange TikTok Videos Capturing Gen Z’s Attention

Apple is promoting the MacBook Neo with a series of intentionally strange TikTok videos that are successfully capturing Gen Z’s attention. Since Thursday, Apple has been posting the videos in sets of three, with each video corresponding to one of the MacBook Neo’s Blush, Citrus, and Indigo color options. The laptop also comes in Silver, so there may be a final set of videos tomorrow. Some of the videos show a lemon receiving a FaceTime call from a lime, the Mac’s Finder app icon blushing, and iconic footage from the original Macintosh’s introduction in 1984. Other videos are more abstract, with one showing citrus fruit in fizzy water and another showing a pink-hued sunrise, set to the Mac’s startup chime. @apple hello? ♬ original sound – apple @apple@malatalia♬ original sound – apple Many comments on the videos have expressed confusion, and some people have asked if Apple’s TikTok account has been hacked. Others have caught on to and applauded Apple’s absurdist marketing, and the fact that it is allowing comments on these videos to begin …

Capturing the Moment a White Dwarf Exploded

Capturing the Moment a White Dwarf Exploded

The Center for High Angular Resolution Astronomy (CHARA Array) at Georgia State University has generated detailed images of the early stages of two nova explosions that were detected in 2021. Through near-infrared interferometry, a process that combines light from multiple telescopes, the CHARA Array was able to capture in high resolution the rapidly changing conditions of their early post-explosion phase. A nova is an astronomical phenomenon that occurs in a binary system when a white dwarf strips its companion star of hydrogen-rich gas, causing a thermonuclear runaway reaction on the white dwarf’s surface. The name derives from the sudden brightening that makes it appear as though a new star has appeared in the night sky. However, the ejecta immediately following the explosion are small and a challenge to observe, and until now astronomers could only infer the early stages through indirect methods. “The images give us a close-up view of how material is ejected away from the star during the explosion,” explains Gail Schaefer, CHARA Array director. “Catching these transient events requires flexibility to adapt …

After capturing Maduro, U.S. faces a political maze in Venezuela

After capturing Maduro, U.S. faces a political maze in Venezuela

The day after U.S. special forces swept into Caracas, the new Venezuelan president assembled her cabinet members around a large wooden table at the Miraflores Palace. Behind Delcy Rodríguez were large pictures of the country’s fallen leaders: Hugo Chávez, dead of cancer in 2013, and Nicolás Maduro and his wife, Cilia Flores, now jailed in New York on drug-trafficking charges. Source link