‘A house of cards’: how did Wireless festival get it so wrong on Kanye West? | Kanye West
The fallout over Wireless announcing Ye (formerly known as Kanye West) as its 2026 headliner was both swift and considerable. Last Sunday, major sponsors of the three-day festival, including Pepsi and Diageo, began to withdraw their involvement in the face of a significant backlash to Ye’s shocking pronouncements on the Jewish community and the Holocaust. UK Jewish groups threatened to protest if the shows went ahead. Keir Starmer called the decision to book the rapper who wrote a song titled Heil Hitler “deeply concerning”. By Tuesday, the event which was scheduled to take place in Finsbury Park, north London, on 10-12 July, had been cancelled after the UK government intervened by refusing him entry into the country. “As soon as you’ve lost your major sponsors, you’re not going to be able to get any [replacements] back in that timeframe,” said a senior partner at a major entertainment law firm, speaking on the condition of anonymity. “The whole thing was premised on a house of cards.” The unprecedented collapse of a major moment in the summer’s …








