Following in the footsteps of several national grocery chains, Target will stop carrying breakfast cereals containing synthetic colors by the end of May 2026. The big-box retailer’s decision underscores standards established when it launched its flagship-owned Good & Gather private brand in 2019, according to a February press release. Its house label’s products are formulated without artificial flavors and sweeteners, synthetic colors, or high-fructose corn syrup. In its statement, Target specified that its guest insights and sales-trend data “show a long-term shift toward foods made without artificial additives,” especially for products that are purchased by families for their children. “We know consumers are increasingly prioritizing healthier lifestyles, and we’re moving quickly to evolve our offerings to meet their needs,” said Cara Sylvester, Target’s chief merchandising officer, in the release. “Our new cereal assortment made without certified synthetic colors makes it easier for busy families to make choices they feel good about, and shows what it means to curate a great assortment and lead with merchandising authority.” Several other retailers have also parted ways with products …