Everything You Need to Know About the David Protein Bar Class-Action Lawsuit
David Protein, with its sleek gold packaging, TikTok-first marketing strategy, and its bars boasting impressive nutritional value (0 grams of sugar, 28 grams of protein, and 150 calories) has successfully captured the zeitgeist. So much so that last week, when a lawsuit that alleged that the protein bars might actually have as much as 83 percent more calories and 400 percent more fat than listed on their nutrition labels went viral, it sparked a public outcry. On TikTok, users compared David to Kälteen, the fictional bars Regina George ate in Mean Girls that made her rapidly gain weight. “David Protein Bars are actually Fat Bars,” wrote one TikTok user. The David co-founder and CEO hit back with a statement on March 12th. “Our products are labeled correctly and in full compliance with all FDA regulations,” Peter Rahal wrote. “The claims in this lawsuit are meritless and reflect a fundamental misunderstanding of basic, well-established scientific principles regarding how calories are determined under U.S. nutrition labeling standards for ingredients like EPG [esterified propoxylated glycerol].” While the suit …



