The Mystery of the Missing Time Magazine Cocaine Cover
Peruse eBay, and you’ll see endless swag swiped by stylish sticky fingers: baby pink pens from the Beverly Hills Hotel, silver catchalls from the Hôtel du Cap, a leather wine-list cover from The Polo Bar. “People convince themselves they’re preserving a memory, not committing a misdemeanor. Or, if you want to be generous, it’s ‘status archaeology’: proof that you were there and that you mattered,” Griffith hypothesizes. Ergo, the Time cover. Cecchi-Azzolina, who was formerly the maître d’ at Raoul’s and The River Café, gets the joke. Anyone who’s been in New York’s downtown social scene over the last fifty years gets it. Cocaine picks up in the city’s historic lineage right around the time Tammany Hall ends. Which leads us back to the cocaine cover. When Cecchi’s opened in 2023, the editor in chief of Time magazine, Sam Jacobs, came in for dinner. He had just read Cecchi-Azzolina’s memoir Your Table Is Ready: Tales of a New York City Maître D’, in which the restaurateur recalled reading a 1981 Time cover story about the …








