Popular deli chain gets a new name and plans massive renovations for all of its stores
Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Schlotzsky’s is going back to its roots by reclaiming the name Schlotzsky’s Deli and rolling out a new restaurant design. The sandwich chain, part of the GoTo Foods portfolio, announced Monday that the rebranded updates are designed to modernize its image, make its concept clearer to customers and give franchisees a more sustainable path for growth, while also adopting a new tagline, “Life needs Lotz.” The move comes after a 2025 survey showed that about two-thirds of customers already think of the chain as a deli. By formally embracing that identity, Schlotzsky’s claims to be refocusing on its core menu of sandwiches, salads, and soup items that first attracted its loyal fanbase. The redesigned restaurants lean into that deli focus with a cleaner, easier-to-navigate …

