All posts tagged: Deloitte

Businesses are deploying AI agents faster than safety protocols can keep up, Deloitte says

Businesses are deploying AI agents faster than safety protocols can keep up, Deloitte says

Nikada/E+/Getty Images Follow ZDNET: Add us as a preferred source on Google. ZDNET’s key takeaways The adoption of AI agents among businesses is growing rapidly. Meanwhile, the development of safety protocols is lagging. Deloitte recommends implementing oversight procedures. Businesses are ramping up their use of AI agents faster than they’re building adequate guardrails, according to Deloitte’s latest State of AI in the Enterprise report. Published on Wednesday and based on a survey of over 3,200 business leaders across 24 countries, the study found that 23% of companies are currently using AI agents “at least moderately,” but that this figure is projected to jump to 74% in the next two years. In contrast, the portion of companies that report not using them at all, currently 25%, is expected to shrink to just 5%. Also: 43% of workers say they’ve shared sensitive info with AI – including financial and client data The rise of agents — AI tools trained to perform multistep tasks with little human supervision — in the workplace isn’t being supplemented with adequate guardrails, …

Display advertising revenue returns to growth for UK publishers

Display advertising revenue returns to growth for UK publishers

Picture: Shutterstock/The Kong Display advertising revenue growth has been reported by a survey of leading UK online publishers for the first time in three years. The “unexpected” growth of 3.88% saw display advertising return to being the largest revenue category in the Digital Publishers’ Revenue Index in the third quarter of 2025 after being overtaken by subscriptions in Q1 2025 (and evenly matched in Q2). A more nuanced approach to brand safety from advertisers, an increase in direct-sold deals, diversification of ad formats and efforts to meet demand outside the UK were suggested as potential reasons for the return to growth. The Association of Online Publishers and Deloitte compile the Digital Publishers’ Revenue Index via a quarterly survey of 13 digital publishers (nine B2C and four B2B). It is therefore seen as a running snapshot of revenue across publisher types rather than a comprehensive report. The last time display advertising increased in the DPRI was Q3 2022. Display advertising revenue for the 13 publishers in the sample totalled £60.2m in Q3, with subscriptions on £54.66m. …