It’s easy to brush off an itch as something minor, but the truth is it can really take a toll on your quality of life – especially when it becomes a chronic issue with no end in sight.  The first step is getting to the bottom of what’s causing your itching, but from there you can look into how to solve it – and that doesn’t necessarily mean medication.  A pharmacist told us about some sure-fire natural treatments to try, including tried-and-tested home remedies that aren’t just myths. According to pharmacist Pilar Pérez, pruritus (the medical term for chronic itching) can be triggered by a variety of factors, ranging from simple surface irritation to more complex internal health issues – but thankfully, there are remedies that can help. The expert highlights the following common culprits of chronic itching: Dry skin (xerosis): Often the simplest and most common cause. Atopic eczema: A long-term inflammatory condition that leads to dry, irritated skin and intense itching. Psoriasis: An autoimmune condition that results in itchy, scaly patches (plaques) on the …