Erewhon to Set Up Shop in LACMA’s New Building
Erewhon, the iconic LA grocery store known for its $20-plus smoothies, will soon open at the Los Angeles County Museum of Art as part of a new partnership. LACMA is currently preparing to open its new, Peter Zumthor–design building, officially called the David Geffen Galleries, this spring, with members getting access beginning April 19 and the public opening coming on May 4. Erewhon will similarly have its opening timed to the new building, with members getting early access ahead of the café’s public debut. Related Articles It’s unclear if the Erewhon pop-up is only temporary—a press release says it will “be available through the summer”—or if the grocery store is testing the waters to see if it will be profitable before committing to a long-term residency at the museum. The Erewhon outpost will be located in the building’s northeast pavilion, called the W.M. Keck Plaza, and facing the recently reinstalled Three Quintains (Hello Girls) sculpture by Alexander Calder. “We are excited to launch Erewhon at LACMA for the opening season of the David Geffen Galleries,” …


