The SEO parasites buying, exploiting and ultimately killing online newsbrands
Website of Charlie Gard Foundation now promotes gambling for SEO firm Parasitical SEO companies are buying respected online news outets in order to harvest their reputations before leaving behind a ruined shell. One organisation linked to this sort of activity is Clickout Media, which bought a network of UK-based videogame sites replacing human writers with AI ‘journalists’ and packing them with links to offshore gambling websites. Hundreds of websites are believed to have received the same treatment from Clickout Media according to former employees who spoke on condition of anonymity to Press Gazette. Sites typically go from being viable outlets, still valuable enough to be bought for large sums, to being filled with AI-written articles and casino links, before simply being abandoned. Speaking anonymously, one former Clickout Media employee said: “I was moved from site to site. Writing guidelines and strategies changed every other week with very little explanation. At first, I didn’t write casino content, but then I wrote articles on bets and odds. Then AI articles started appearing.” The owners of one site …





