All posts tagged: fiveperson

Former CNN host Don Lemon on turning a profit with his five-person media network

Former CNN host Don Lemon on turning a profit with his five-person media network

Don Lemon at the Truth Tellers Summit on 6 May 2026. Picture: Reuters/Chris J Ratcliffe Former CNN anchor Don Lemon says people have proved “more than willing” to pay for independent journalism as long as it is “authentic”. Lemon streams two videos a day (at 10am and 5pm on the East Coast US) with interviews and discussions covering topics from “social issues and race to current events and the fight for democracy”. He has also just launched a daily newsletter round up of stories on Substack. He has just crossed the ten million follower mark across Instagram, Tiktok, Youtube, Facebook, Twitch, Substack, Threads and Bluesky. His streams also go out as podcasts on Apple and Spotify. Lemon Media Network generates revenue via Youtube’s revenue share (channel owners take 55% of money from advertising on their videos), brand sponsorships, memberships on Youtube and Substack, and speaking engagements. It has no outside investment. Lemon told Press Gazette in an interview on Wednesday: “Yes, I’m profitable but you have to manage that. You have to make sure you …