“BTS The Comeback Live” seeks to rival the Super Bowl halftime show
Songs in a foreign language. A visual spectacle with high-energy dancing. Secrecy surrounding key elements and surprises. A massive scale of coordination. Challenges with live broadcast. A message of unity and belonging. Move over, Bad Bunny Super Bowl halftime show. Netflix is making a bid for the 2026 live event crown, fueled by K-pop. “We also hope that this will really transcend generations.” On Saturday, March 21 K-pop group BTS makes its comeback in a live performance that Netflix will stream live from Seoul, South Korea. The seven-member group comprising members RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook, made their farewell performance in 2022 before they each entered into mandatory military service. The anticipation for their return as a group – by the devoted ARMY, aka BTS’ global fandom, has no modern-day equivalent but rather can be understood as a mix between Beatlemania and when Elvis Presley returned from military service. Or perhaps a more modern way to put it would be if Taylor Swift had to pause making and performing …




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