A new year. A new school year. A new week. Mental health experts say our brains are naturally drawn to fresh starts, wired to find motivation in new beginnings. These moments act like a psychological reset button, nudging us toward self-reflection, habit-building and behaviour change. Yet despite making resolutions year after year, many of us struggle to stick with them. Why do we keep coming back for more? Here’s why we crave resolutions and how to harness them in a way that actually boosts productivity and keeps momentum going, helping you feel more accomplished all year long. Why Our Brain Is Drawn To Making Resolutions Though the start of a new year has long been tied to making resolutions, there’s more behind the tradition than just cultural habit. “For many, fresh starts feel hopeful,” said Jennifer Birdsall, a board-certified, licensed clinical psychologist and chief clinical officer at ComPsych. “Psychologically, they allow people to release the baggage of past experiences, including failures, and set forth on goals with renewed energy and optimism.” This ties into what …