All posts tagged: ick

What is the chicken ick phenomenon — and why does it happen?

What is the chicken ick phenomenon — and why does it happen?

If you’ve ever found yourself happily eating a meal, only to suddenly feel repulsed halfway through, you’re not alone. A growing number of people have taken to social media to describe exactly this experience with chicken, dubbing it the “chicken ick”. And it’s not limited to poultry; eggs and other once-loved foods can trigger the same reaction. So what’s actually going on? According to Lorenzo Stafford, an associate professor in psychobiological psychology at the University of Portsmouth, the answer lies in how our brains process disgust. “When it comes to the ‘ick’ it’s all about how we deal with our disgust response,” he wrote on The Conversation. “There are a number of reasons why you might suddenly become ‘weird’ about a food that you used to be fine with.” In other words, the “chicken ick” isn’t random — it’s psychological. Why do you get the chicken ick? One of the most common triggers is a subtle change in how food looks, smells or tastes. Even a slight difference can disrupt expectations. “Maybe one time you …