The Allbirds Pivot Is a Terrible Idea … Right?
This is an edition of The Atlantic Daily, a newsletter that guides you through the biggest stories of the day, helps you discover new ideas, and recommends the best in culture. Sign up for it here. Walk into any Silicon Valley office in the late 2010s, and you’d probably see at least one pair of Allbirds. Woolly and eco-friendly, the sneakers once epitomized a certain kind of corporate culture (even Barack Obama was a fan), and the company behind them was valued at roughly $4 billion at its peak, in 2021. But for several years, sales have flagged. Attempts to replicate the success of its signature product—see: wool leggings and wool underwear—didn’t do much to keep the business afloat. Earlier this year, Allbirds sold most of its holdings for pennies and closed its remaining retail stores. Now it has a last-ditch idea: a hard pivot to AI. The plan, announced yesterday, is to change its name to NewBird AI and spend $50 million from an unnamed investor on specialized chips called GPUs, which it will …






