Jordan Brand and Levi’s Made Indigo-Denim Air Jordan 3s
It’s been eight long years since the iconic Levi’s red tag graced a pair of Air Jordans. When two of the biggest names in American fashion—Levi’s, the king of denim, and Air Jordan, the sportswear giant bearing the name of the greatest basketball player of all time—first jammed on a grip of dope Air Jordan 4s in 2018, it felt like a natural fit. In the years since Levi’s has maintained a steady partnership with Nike, highlighted by last year’s elite Air Max 95 collection. But we haven’t seen a pair of Jordans decked out in Levi’s denim in a minute. Today, Levi’s and Jordan Brand finally revealed their next chapter: a collection consisting of a nine-piece apparel capsule and four new denim-coated colorways of the beloved Air Jordan 3, two of which will be regional exclusives. The ‘Rigid’ colorway takes its cues from deadstock indigo denim, the sort of rich dark blue hue that will be familiar to anyone who’s broken in a pair of selvedge jeans in their day. It also features a …
