‘Me-time’ fragrances are trending – and their wearers are not interested in statements or seduction
Here’s a new step to consider including in your evening cleansing routine: fragrance. Not one that’s about preparing you for sleep – this trend is not about pillow sprays – but one that helps to ground you in your evening and your own work-free time. This is about quite literally washing off the stresses of day when you get home and then using a perfume as a way to help to make a conscious mood shift. Bid welcome to the rise of Me Moments fragrances, spritzes that aren’t about armour or anyone else’s perceptions or expectations, that aren’t about pitching a specific mood, but simply about centring into yourself, harnessing your own equilibrium. The shift from statement to self-soothing Self soothing is the new seduction It’s a trend within a trend because it’s pegged to the rise of the clean skin girl aesthetic (dewy, glowy skin and a ‘no makeup’ look). Now the growth of associated “clean girl scents reflect the pace of modern life, with fragrance becoming part of a personal …



