Madonna Invades Grindr to Promote New Album
Fresh off a triumphant guest turn at Coachella, the Queen of Pop is doing what she does best — getting attention — in a different kind of crowded venue: the gay hookup app Grindr. As one of the “few brand partners hand-selected by the OG Mother,” a press release announces, the icon is “taking over” the yellow app to bring “community into her world — just in time for Pride season.” What that means for Grindr users right now is that their profile grid will always contain one square devoted to Madonna, reclining in a fuchsia body stalking with zebra stripes projected over her. Click on the square (which you can’t block) and you get a message from Madonna herself: “Hi Grindr. It’s Motha. I made an exclusive vinyl of my new album just for you. I could have dropped it anywhere but I wanted to go where the hottest action was, so I got on the grid. Are you ready for Confessions II?” Grindr teases that it is “just getting started” with the artist …








