Learn what kawaii means, and explore the 11 cutest places in L.A.
If you like your kawaii served with dinner, a live show and a hearty dose of immersive world-building, Asayoru Maid Cafe is the ideal destination. Tucked next to the AMC Theater in Monterey Park, this unassuming spot — its windows cloaked in kawaii murals to preserve the surprise — is more than a cafe; it’s a portal to a whimsical realm of helpful maids and magical moments. The concept of a maid cafe is quintessentially Japanese, born from cosplay culture and thriving as a niche of companionship and entertainment. Before entering the cafe, you’re instructed on the magic words, “Moe moe kyun.” The phrase doesn’t translate (“moe” is slang for “cute,” and “kyun” is onomatopoeia for a feeling of getting choked up), but it acts as a blessing — you have to say it before you walk in the “magic door” into the cafe, and you will be prompted to say it over all the food or drinks you consume over the evening. You are greeted upon entering by a chorus of “Okaerinasaimase, goshujin-sama ojou-sama” …
