Taylor Swift trademarks voice and likeness in apparent bid to stop AI deepfakes
Get the inside track from Roisin O’Connor with our free weekly music newsletter Now Hear This Get our free music newsletter Now Hear This Get our free music newsletter Now Hear This Taylor Swift has filed trademark applications covering her voice and likeness, apparently in a bid to halt the creation of artificial intelligence deepfakes. The pop superstar, who was recently named as Spotify’s most-streamed artist of all time, submitted two sound trademarks covering her voice, one including the phrase “Hey, it’s Taylor Swift,” and the other simply “Hey, it’s Taylor.” She also filed to trademark an image of herself holding a pink guitar during her record-breaking “Eras” tour. In a blog post, intellectual-property attorney Josh Gerben (who does not represent Swift) argued that is likely the filings are intended to protect Swift from unauthorized AI versions of herself being created. “Theoretically, if a lawsuit were to be filed over an AI using Swift’s voice, she could claim that any use of her voice that sounds like the registered trademark violates her trademark rights,” wrote …




