Is There Another MoonSwatch Type Collaboration on the Way?
Swatch is teasing something big for May 16th. It started over the weekend when a pair of newspaper advertisements with small bits of dials and a movement appeared in The Guardian. The ads seemed to suggest that Swatch was cooking up something similar to the MoonSwatch, a miracle series of high-low collaborations with Omega that caught fire in the industry. On Wednesday morning, Swatch shared a video with clues as to who this next partner may be. Which has us asking: Is there really about to be a Swatch-made version of Audemars Piguet Royal Oak?! All the signs seem to suggest that the Royal Oak is the next watch that Swatch will translate to the masses. The teaser video posted this morning flashes the word “Royal” in AP’s distinctive font followed by “Pop.” The use of bright colors suggests there will be a pop art spin on the recognizable Royal Oak. (Representatives for Swatch and Audemars Piguet declined to comment.) If this is a RoyalSwatch/SwatchOak, don’t expect it to be a traditional wristwatch. A previous …

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