Oura and other wearables offer blood tests. Results may confuse patients : NPR
ismagilov/iStockphoto/Getty Images Lana McDonald, a 34-year-old teacher from Massachusetts, got an Oura Ring two years ago to track her sleep. When she got an email from Oura selling a set of blood tests for $99, she was intrigued. Her primary care physician had never ordered blood testing before. The app took her to the website for Quest Diagnostics, where she got an appointment within the week. The results started coming in that same day. Direct-to-consumer blood testing is a growing industry targeting health-conscious patients who want to order their own blood work for the price of a dinner out. The space is becoming increasingly crowded: both by direct offerings from commercial laboratories such as Quest and Labcorp OnDemand, and by companies that partner with them to offer the testing. Recent blood-testing rollouts came from Oura, which has sold some 5.5 million of its smart rings and is aiming at that customer base, and from the wearable company Whoop. The telehealth platform Hims & Hers, with 2.5 million members, also released a product in late 2025. …









