Prego Pivots From Budget-Tier Pasta Sauce to Small Microphones That Listen to Your Family’s Intimate Conversations
Sign up to see the future, today Can’t-miss innovations from the bleeding edge of science and tech Ever sit down at an awkward family dinner and think to yourself: “You know what this conversation needs? A device that records all of our painful attempts at small talk and the weird noises we make when we eat.” Prego, the company that makes cheap — and according to the taste buds of many gourmands, overly sweet — pasta sauce, has the answer to your prayers. On Monday, the Campbell’s Soup-owned brand announced a new hockey puck-shaped device, called the “Connection Keeper,” designed for documenting dinner table exchanges so that they may be preserved for all time. If this lofty mission seems beyond the ken of Prego, the device was developed in collaboration with StoryCorps, a nonprofit dedicated to interviewing everyday Americans and preserving these conversations. The device, which resembles the lid of one of Prego’s pasta jars, seems to be more of a one-off doodad than an indicator that Prego is making a serious foray into being …









