Peppa Pig’s younger brother George will be revealed to be moderately deaf and fitted with a hearing aid in a new storyline set to tackle childhood hearing loss. The upcoming episode, which has been developed in partnership with the National Deaf Children’s Society, will see George attend an audiology appointment, where his family discovers he has moderate hearing loss in one ear. He is then fitted with a new hearing aid, enabling him to experience sounds in a new way. The audiologist in the episode is voiced by Gladiators star Jodie Ounsley, who is known to fans as Fury. Ounsley, who was born deaf and had a cochlear implant as a toddler, and is also an author and former England rugby international, said on ITV’s Good Morning Britain of the new role: “I loved Peppa Pig growing up, so I never imagined myself to actually be involved in such a storyline like this, and myself as the audiologist.” She continued: “I just think, it was really personal, because I could understand from my parents’ point …