All posts tagged: PPA

New AI licensing scheme helps smaller publishers strike deals with platforms

New AI licensing scheme helps smaller publishers strike deals with platforms

AI apps. Picture: Shutterstock/Tada Images A new collective licensing scheme for the “fair and lawful” use of content in AI products has launched in the UK. The project is being led by non-profit organisation Publishers’ Licensing Services (PLS) and is open to all types of small and large content publishers including magazines, digital news media, books and academic publications (whether they are currently PLS members or not). The aim is to create an online content store that AI companies will be able to access and use for training models and grounding them in up-to-date sources (via retrieval augmented generation or RAG) in exchange for a licence fee. Starting this week, with PLS speaking to book publishers at the London Book Fair, publishers are being asked to opt in to this system and then source the content they want to be included. PLS chief executive Tom West told Press Gazette that if they get it right, “then there is an ongoing and sustainable revenue stream for publishers that simply wasn’t available before”. He said: “We have …

Why UK mag giants have teamed up to offer digital advertising at scale

Why UK mag giants have teamed up to offer digital advertising at scale

Atria logo surrounded by its partnered titles including Good Food, Empire, Time Out Out and Men’s Health. Picture: PPA Six magazine publishers have jointly launched an advertising marketplace to provide brands with more scale for their campaigns. Bauer, Hearst UK, Immediate Media, Time Out, Hello and Future teamed up to launch Atria. The launch is designed to enable advertisers to deliver “premium” programmatic ads at scale across a portfolio of titles, rather than arranging multiple deals. Revenue will be allocated based on the impressions served on each individual site for each campaign. Cath Waller, managing director of advertising at Immediate and chair of PPA Magnetic which brought publishers together for the initiative, said Atria “should drive incremental advertising spend” by simplifying the planning and buying process. Brands on which advertisers can roll out campaigns include Time Out, Hello!, Elle, Grazia, Good Housekeeping, Empire, Radio Times, Cosmopolitan, Four Four Two, Esquire, Car, Cycling Weekend and BBC Top Gear. Atria’s partnered publishers have a combined monthly audience of 33 million or “48% of the UK’s online population”, …