All posts tagged: Publicity

Why Does Every Case of AI Hiring a Human Feel Like a Groveling Publicity Stunt?

Why Does Every Case of AI Hiring a Human Feel Like a Groveling Publicity Stunt?

Sign up to see the future, today Can’t-miss innovations from the bleeding edge of science and tech It’s been a strange launch for RentAHuman, the job platform built for AI agents to hire human gig workers to complete real-world tasks. In its early days, the site was overrun with humans desperate to make a quick buck — while the AI agents that would ostensibly assign those jobs were nowhere to be found. Flash forward a few weeks, and the site seems to be filling out. Examples of seemingly successful AI-human pairings are now plastered on RentAHuman’s front page, like the Tokyo resident who held a poster declaring he was “hired by an AI to hold this sign” at the iconic Shibuya Crossing. In fact, holding signs in public places has become the go-to gig on RentAHuman. While they may demonstrate successful instances of AI hiring humans, it’s obviously not a very useful task. If the purpose of a system is what it does, then RentAHuman — with over 660,000 “rentable humans” and climbing — looks …

Television Publicity Executives Committee Names 2026 Leadership

Television Publicity Executives Committee Names 2026 Leadership

The trade organization representing high-level television publicity professionals has named a leadership team for 2026 that features many familiar faces. Wendy Zocks will resume her role as chair of the Television Publicity Executives Committee, the organization announced on Monday. The founder of Wendy Zocks Public Relations, a veteran publicist who has worked for major networks and streamers since she founded her company in 1998, has led the organization for five years. Publicity professionals returning as members of the organization’s executive committee include Todd Beck (the CEO of BECK Media & Marketing), executive Irina Bobker, Brian Eley (svp of communications at Crunchyroll), Eileen Quast (global head of PR at MGM+), executive Alice Rao, Joe Schlosser (founder of Schlosser Communications) and Nancy Insua (publicist at Disney Branded Television). Meanwhile, NBCUniversal vp of communications, awards strategy and festivals Natalia Cedres is joining the executive committee as a new member. Cedres worked as the lead publicist on This Is Us for all six seasons and recently ran a campaign for Saturday Night Live’s 50th season. The organization also announced …

2026 ICG Motion Picture Publicity Campaign Nominees

2026 ICG Motion Picture Publicity Campaign Nominees

The Publicists of the International Cinematographers Guild (ICG), IATSE Local 600, have named the nominees for its Maxwell Weinberg Award for Motion Picture Publicity Campaign. The five feature films are 28 Years Later (Sony Pictures Entertainment), The Housemaid (Lionsgate), KPop Demon Hunters (Netflix), Lilo & Stitch (Walt Disney Studios), Mission: Impossible – The Final Reckoning (Paramount Pictures), Sinners (Warner Bros. Pictures) and Wicked: For Good (Universal Pictures). ICG has also announced the recipients of two special awards. Strategy PR/Consulting founder Cynthia Swartz, known for her award-winning campaigns for movies like The Hurt Locker, Pulp Fiction, The English Patient and Lady Bird, will receive the Bob Yeager Award for Community Service, which “honors a member who has distinguished themselves through contributions beyond publicity in service to the greater good.” Pamela Golum will receive the Henri Bollinger Award for Special Merit, which “recognizes a person who epitomizes the definition of special merit in the field of entertainment.” Golum is a founding member of the public relations and marketing firm The Lippin Group, formed in 1986. She has also led publicity for Dick Wolf’s Wolf Entertainment …