Dark Academia vs. Light Academia: How These Tumblr-Core Aesthetics Create a Bookish Fantasy for Gen Z
The ivy-covered walls of elite schools and universities have long been a subject of intrigue, evoking curiosity about what happens within these institutions. The insular nature of academia has left many wondering: What do the students know that I don’t? This mystique, fueled by popular media from the juggernaut that is Harry Potter to the 1989 cult classic Dead Poets Society, feeds into the “dark academia” and “light academia” styles that have come to permeate the internet in recent years. On TikTok, you might find men sporting wool trousers, dark overcoats, and toting around leather-bound books, looking as if they were running to a lecture. While most microtrends tend to come and go in the TikTok era (a time of hyper-niche “cores” and “aesthetics”), academia has served as a constant source of style inspiration for millennials and Gen Z since the Tumblr heyday of the 2010s. Now, on just TikTok alone, there are over 700,000 videos under the #darkacademia tag, and over 80,000 under #lightacademia. Both dark and light academia deliver autumnal ensembles that look …




