Maral Usefi, Wall Street Journal head of video. Picture: News Corp The Wall Street Journal has revamped its video strategy around the central aim of making “video journalism that’s worth paying for”. The strategy has six pillars: original/investigative journalism, breaking news, topical explainers and analysis of the news, strategic live video around a major news event, habit-building franchises, and IP-based scripted and unscripted projects via WSJ Studios. The WSJ hired Maral Usefi, former vice president of news and editorial operations at Vice Media, as head of video in September. Since then the video team has grown by a third to 65 people. Usefi was tasked with developing a video strategy that would complement editor-in-chief Emma Tucker’s overall “audience-first” vision that would bring in new subscribers and get them to engage with the brand as much as possible. [Read more: WSJ editor Emma Tucker on how title grew digital subs by a third to 4.3m] Previously the WSJ was mainly focused on off-platform video revenue via the likes of Youtube and Linkedin. “Everything was optimised for …