UFC Renames Apex the Meta Apex in Sponsorship Deal
Meta and UFC are expanding on the partnership they first struck last year, with the tech giant scoring naming rights to the UFC’s Las Vegas facility, which will be renamed the Meta Apex. The naming rights come amid a significant expansion of the facility, which will include making tickets to UFC events at the venue available to the public for the first time, with Meta branding throughout the venue. The Apex has hosted nealy 200 events since opening in 2019, including 112 Fight Nights, 70 episodes of Dana White’s Contender Series, and four UFC BJJ events. It will also house some event for Zuffa Boxing, the new boxing promotion that UFC owner TKO is launching this year. Las Vegas, of course, is a major destination for fight fans, and the added experiential opportunities are another way to bolster the UFC brand and grow revenue. Nearly a year ago Meta, led by Mark Zuckerberg (an avid MMA fan and amateur fighter himself) inked a deal to become the “official fan technology partner” of UFC, with its branding and devices …
