All posts tagged: Rubin

Jensen Huang just put Nvidia’s Blackwell and Vera Rubin sales projections into the  trillion stratosphere

Jensen Huang just put Nvidia’s Blackwell and Vera Rubin sales projections into the $1 trillion stratosphere

Nvidia CEO Jensen Huang threw out a lot of numbers — mostly of the technical variety — during his keynote Monday to kick off the company’s annual GTC Conference in San Jose, California. But there was one financial figure that investors surely took notice of: his projection that there will be $1 trillion worth of orders for Nvidia’s Blackwell and Vera Rubin chips, a monetary reflection of a booming AI business. About an hour into his keynote, Huang noted that last year Nvidia saw about $500 billion in demand for its Blackwell and upcoming Rubin chips through 2026. “Now, I don’t know if you guys feel the same way, but $500 billion is an enormous amount of revenue,” he said. “Well, I’m here to tell you that right now where I stand — a few short months after GTC DC, one year after last GTC — right here where I stand, I see through 2027, at least $1 trillion.” The Rubin computing chip architecture, which was first announced in 2024, has been described by Huang …

Nvidia introduces Vera Rubin, a seven-chip AI platform with OpenAI, Anthropic and Meta on board

Nvidia introduces Vera Rubin, a seven-chip AI platform with OpenAI, Anthropic and Meta on board

Nvidia on Monday took the wraps off Vera Rubin, a sweeping new computing platform built from seven chips now in full production — and backed by an extraordinary lineup of customers that includes Anthropic, OpenAI, Meta and Mistral AI, along with every major cloud provider. The message to the AI industry, and to investors, was unmistakable: Nvidia is not slowing down. The Vera Rubin platform claims up to 10x more inference throughput per watt and one-tenth the cost per token compared with the Blackwell systems that only recently began shipping. CEO Jensen Huang, speaking at the company’s annual GTC conference, called it “a generational leap” that would kick off “the greatest infrastructure buildout in history.” Amazon Web Services, Google Cloud, Microsoft Azure and Oracle Cloud Infrastructure will all offer the platform, and more than 80 manufacturing partners are building systems around it. “Vera Rubin is a generational leap — seven breakthrough chips, five racks, one giant supercomputer — built to power every phase of AI,” Huang declared. “The agentic AI inflection point has arrived with …

Lessons in Creativity from Rick Rubin: Focus on Your Art, Not the Audience

Lessons in Creativity from Rick Rubin: Focus on Your Art, Not the Audience

If you’ve heard Run‑D.M.C.‘s Rais­ing Hell, Rage Against the Machine’s self-titled debut, John­ny Cash’s Amer­i­can Record­ings, or Adele’s 21, you’ve heard the work of Rick Rubin. Yet even if you’ve lis­tened close­ly to every song on which he’s been cred­it­ed as a pro­duc­er over the past 45 years, you may have trou­ble pin­ning down what, exact­ly, the work of Rick Rubin is. Though his résumé includes such pro­fes­sion­al achieve­ments as co-found­ing both Def Jam Record­ings and Amer­i­can Record­ings, as well as shar­ing the pres­i­den­cy of Colum­bia Records for a stretch, he’s become best known in recent years as a kind of bare­foot sage of cre­ativ­i­ty. Rubin has proven ready to dis­pense some­times-cryp­tic wis­dom in what­ev­er con­texts he finds him­self, and in the twen­ty-twen­ties, that role nat­u­ral­ly involves appear­ing on a lot of long-form inter­view pod­casts. For Rubin in par­tic­u­lar, the pub­li­ca­tion of his book The Cre­ative Act: A Way of Being con­sti­tut­ed an incen­tive — or per­haps an excuse — to take a seat across from pop­u­lar pod­cast­ers like Lex Frid­man, Jay Shet­ty, and Andrew Huber­man. …

Rick Rubin, Kant, and the Tasteful Genius

Rick Rubin, Kant, and the Tasteful Genius

What does it mean to be a creative genius? The following clip is from a 2023 60 Minutes interview with legendary music producer Rick Rubin. In it, Rubin describes his creative process and provides an excellent occasion to discuss the relationship of genius and taste in Immanuel Kant’s philosophy of art. In my Philosophy and the Arts course, we spend a significant amount of time reading Kant’s Critique of Judgment. I show this video on the day we discuss Kant’s theory of artistic genius. At this point, students are familiar with Kant’s account of taste, the ability to recognize and appreciate the aesthetic quality of beautiful art. In §46, Kant defines genius as “the inborn predisposition of the mind through which nature gives the rule to art” (5:307). Because beautiful art cannot be created according to fixed rules, the artistic genius is a kind of channel for the way beauty appears spontaneously in nature. (My slideshow includes Angelus Silesius’s “Die Rose” on this point: “The rose is without why.”) For Kant, genius has a talent …

Nvidia’s Vera Rubin is months away — Blackwell is getting faster right now

Nvidia’s Vera Rubin is months away — Blackwell is getting faster right now

The big news this week from Nvidia, splashed in headlines across all forms of media, was the company’s announcement about its Vera Rubin GPU. This week, Nvidia CEO Jensen Huang used his CES keynote to highlight performance metrics for the new chip. According to Huang, the Rubin GPU is capable of 50 PFLOPs of NVFP4 inference and 35 PFLOPs of NVFP4 training performance, representing 5x and 3.5x the performance of Blackwell. But it won’t be available until the second half of 2026. So what should enterprises be doing now? Blackwell keeps on getting better The current, shipping Nvidia GPU architecture is Blackwell, which was announced in 2024 as the successor to Hopper.  Alongside that release, Nvidia emphasized that that its product engineering path also included squeezing as much performance as possible out of the prior Grace Hopper architecture. It’s a direction that will hold true for Blackwell as well, with Vera Rubin coming later this year. “We continue to optimize our inference and training stacks for the Blackwell architecture,” Dave Salvator, director of accelerated computing …

Jensen Huang Says Nvidia’s New Vera Rubin Chips Are in ‘Full Production’

Jensen Huang Says Nvidia’s New Vera Rubin Chips Are in ‘Full Production’

Nvidia CEO Jensen Huang says that the company’s next-generation AI superchip platform, Vera Rubin, is on schedule to begin arriving to customers later this year. “Today, I can tell you that Vera Rubin is in full production,” Huang said during a press event on Monday at the annual CES technology trade show in Las Vegas. Rubin will cut the cost of running AI models to about one-tenth of Nvidia’s current leading chip system, Blackwell, the company told analysts and journalists during a call on Sunday. Nvidia also said Rubin can train certain large models using roughly one-fourth as many chips as Blackwell requires. Taken together, those gains could make advanced AI systems significantly cheaper to operate and make it harder for Nvidia’s customers to justify moving away from its hardware. Nvidia said on the call that two of its existing partners, Microsoft and CoreWeave, will be among the first companies to begin offering services powered by Rubin chips later this year. Two major AI data centers that Microsoft is currently building in Georgia and Wisconsin …