TV can help to save the world
The planet is in trouble, and television can help to save it. That’s why 12 leading broadcasters from the UK and Ireland – including BBC, Channel 4, ITV and Sky – signed the Climate Content Pledge at COP26. It’s a commitment to show on screen just what tackling the climate crisis means; to inspire viewers and inform them about sustainable choices. As the Head of Climate Content at screen-sustainability organisation Bafta Albert, I’m committed to helping those ambitions come to fruition. We encourage the television and film industry to reduce its carbon footprint and inspire the creation of content that builds understanding around climate change. Head of Climate Content at Bafta Albert, Catherine Ellis. Why should television help do this? Well, research shows that 65 per cent of people in the UK get their information about climate change from the TV. We have an incredible opportunity to support positive action. If you’re in any doubt about the power of the moving image to affect our view of the natural world, then turn your mind to …








