Do You Need An Emotional Support Scent?
The way we buy, and wear, fragrance is officially changing. No longer chosen for occasion (day or night), or because of celebrity influence, brand status or even as a means to attract others, it’s becoming a viable way of regulating your mood and emotions and creating a sense of self. “Consumers are increasingly looking for fragrances that do something for them and we’re seeing a clear shift towards functional fragrance where scent is chosen not only because it smells good, but because people want to feel a certain way, be it calmer, more positive, energised or simply happier,” says Michael White, Global R&D director at CPL Aromas, an independent British fragrance house. It’s representative of the cultural shift we’re seeing towards rituals and wellbeing in 2026 too. In a world that’s always switched on, where we can feel over stimulated and overwhelmed most days, fragrance becomes a small but scientifically proven way to alter our mood and influence how we feel almost immediately. Emotional Support Scents Fragrance has the power to lift our mood …





