Apple’s Vision Pro headset is still failing to see appeal among consumers, according to a new report from the Financial Times. Data from IDC claims that Apple shipped 390,000 Vision Pro units in 2024. IDC expected Apple to ship just 45,000 new Vision Pro units in the latest quarter of 2025. The Financial Times stressed that this compares to millions of iPhones, iPads and MacBooks sold each quarter. Luxshare, the Vision Pro’s assembler, apparently halted production of the headset at the start of 2025. According to Sensor Tower, Apple has apparently reduced digital advertising spending for the Vision Pro by more than 95% over the past year in key markets including the United States and United Kingdom. The report also noted that Apple did little to expand the device’s international rollout in 2025. Morgan Stanley analysts told the Financial Times that “the cost, form factor and the lack of VisionOS native apps are the reasons why the Vision Pro never sold broadly.” Since the device’s debut in 2024, critics have highlighted practical shortcomings such as …