Pete Davidson Is Over Fame. Socks Are His Exit Strategy
At the same time, the husband-and-wife team noticed that Gen Z and younger Millennials were getting pickier about sock styles. “They were getting over the no-show or the ankle sock, and leaning into the self-expression type pairs of socks.” So, they launched doublesoul out of Rosenbaum’s mom’s basement in Scarsdale during the pandemic. Doublesoul has scaled quickly, selling more than 1.5 million pairs to date and projecting roughly $15 million in sales this year. Davidson and Rosenbaum appeared on Shark Tank last year, where they asked for $500,000 in return for a 4% equity stake. The show’s fashion shark, Kendra Scott, ultimately secured a deal with doublesoul for a 10% equity stake at $500,000. Now the company is launching Babysoul, a new line for newborns and infants on April 22, an idea that came together in the haze of early parenthood. After Davidson, his partner Elsie Hewitt, Strumeyer, and Rosenbaum all became new parents, they started sharing lists of approved products that were safe for babies. Davidson says he’s always been anxious, but having a …
.jpg?ssl=1)








